ASAP Convention Day 1 Timings

0845 - 0920Registration, Breakfast & exhibitionDelegates are welcomed to the ASAP Convention, the opportunity to network over an energiser breakfast, meet with exhibitors and participate in the mini golf competition while preparing for the two day event ahead.
0920Event Opening WelcomeEvent compere Mike Ashton welcomes event delegates to the 10th ASAP Annual Convention the "world of opportunity", what does this mean for the serviced apartment, corporate housing, extended stay sectors. What can businesses do to exploit these opportunities to grow their business in this fast changing sector. Mike kicks off the event with what is in store over this new look extended two day event.
Mike Ashton, Managing Director, ABCG
0930 - 1010Opening PlenaryASAP CEO James Foice provides an update on the ASAP, its work over the past 12 months and what opportunities the future holds not only for the Association in delivering on the 5 year strategic plan but also with the Global Alliance of Serviced Accommodation. Welcoming speech by ASAP Chair Doug Greenwood.
James Foice, CEO, Association of Serviced Apartment Providers; Doug Greenwood, Director of Sales & Marketing, Cheval Collection, ASAP Chair.
1010 - 1110Simon Calder Keynote SpeakerSimon Calder is Senior Travel Editor of The Independent and is known as “the man who pays his way”, which means that he pays for all his own travel . He also writes for the Evening Standard, and the i newspaper. He is a regular guest on national radio & TV, often seen on BBC Breakfast News, Good Morning Britain, ITV News and Sky News.
Simon Calder
1110 - 1150Mid Morning Refresher, Networking, Exhibition & Mini GolfMid-Morning Refresher, Exhibition and Networking and your opportunity to participate in the Mini Golf competition in the exhibition hall
1150 - 1235Session 1 - Data Trends, Growth and sector opportunities - state of the nation update with Savills and STRASAP Business Partners Savills and STR consider the 'state of the nation', a review of the past 12 months and what future opportunities there are for the serviced apartment sector. The session will review the 2019 ASAP & Savills Sentiment survey, what the industry is feeling and what is on the cards in terms of opportunities, changes and predicted growth
Marie Hickey, Director Commercial Research, Savills. Michal Rao, Business Development Manager - UK & Ireland, STR.
Kim Ashmore, Global Partnerships Manager, Association of Serviced Apartment Providers
Session 2 - Session TBC
Campfire A - Global Mobility trends present untapped profit driving opportunities within the sector. How ready is your revenue strategy?Global Mobility trends are emerging driven by the rise of the digital nomad, changing family and home living trends, and a global marketplace where the best employee for the role may not be located in the same country or even the same continent. As a result, we are seeing the demand increase for dynamic long stay business with much shorter lead times. The session, led by Ally Northfield from Revenue by Design will consider if your revenue strategy is set to drive optimal performance in this period of transformative change.
Speaker Ally Northfield, Managing Director, Revenue by Design
1240 - 1325Session 3 - Branded Aparthotels - the growth, the opportunity & the impact on the sectorThe session will look at key players in the Branded Aparthotel Sector, considering the growth, the future opportunity and its impact on the sector for operators and the guest.Speakers Robert Alley, Chief Operating Officer, Roomzzz Aparthotels;John Wagner,Co-Founder,Cycas Hospitality

Facilitator Mike Ashton, Managing Director, ABCG
Session 4 - Top Tips to Crack access for all or how to tap into the purple pound with VisitBritainRoss Calladine from VisitEngland will cover the business case for accessible tourism and top tips to help businesses in the serviced apartment sector offer great experiences for people with accessibility requirements, including the new VisitEngland and VisitScotland Accessibility Guides initiative.
Speakers Ross Calladine, Head of Business Support, VisitEngland
Campfire B - Your Brand: Creating emotional connections that succeedThis workshop is tailored to be of maximum benefit to marketing managers, business owners and entrepreneurs, especially those looking to develop a new brand or start a rebranding exercise. Elle Moss from Drew London will aim to take you through the fundamental stages of building your brand, how to draw out your customers emotional drivers and how to create an authentic tone-of-voice before giving practical examples of pulling these exercises together into deliverable strategy
Speaker Elle Moss, Founder & CEO, Drew London
1325 - 1440Lunch, Networking, Exhibition & Mini GolfTime for an excellent lunch with extended opportunities for networking, to visit the exhibition stands and engage with fellow attendees or participate in the mini golf competition
Opportunities to secure a "lunch & learn" sessionContact if you'd like to secure your opportunity to host
1440 - 1530Session 5 - Leverage of Guest Intelligence to Deliver Great ExperiencesThis session will consider why reputation and the management of it is so important. ReviewPro will look at the 2018 v 2019 reputation, distribution and management response trends across the wider ASAP membership and consider the best practices of responding to online reviews. The session will consider current and future strategies and insights for improving the guest experience, the power of combining post and during stay surveys and how companies can use technology to streamline operations.
Speaker Neil Halliday, UK & Ireland Guest Experience Director, ReviewPro
Session 6 - Panel discussion with Katten Law
Campfire C - Why we should prioritise wellness in our businessesHealthier employees are generally happier and therefore more productive. So, if you haven’t yet implemented a wellbeing program in your business, isn’t now the time to start?

In this talk participants will learn:
*Why you need a wellness programme in your business
* What are the benefits?
* How to get your programme off the ground
*How to deal with objections
*How you engage those who need it most
*Top tips to get you started
Speaker Rachel McGuinness, Chief Vitality Officer, Wake up with Zest
1530 - 1610Afternoon Refresher, Networking, Exhibition & Mini GolfAn opportunity over the afternoon refresher to network with colleagues, visit the exhibition and try to get your hole in one to win one of the top golf competition prizes
1610 - 1720Discussion Panel - OTA's - the impact and opportunity within the sector. Following on from the OTA panel in 2018, we will be heading into a live Q&A debate discussing OTA's, the impact and opportunity within the serviced apartment sector, the part accreditation, safety and duty of care has to play and with live Q&A via the event app, join us for a lively debate!Facilitator Mike Ashton, Managing Director, ABCG
1720 - 1730Day 1 Round UpMike Ashton rounds up the action packed day 1 as attendees head for an informal and relaxed networking drinks evening.
Speaker Mike Ashton, Managing Director, ABCG
1730 - 1930Evening Drinks Reception, Networking, Exhibition & Mini GolfThe opportunity for continued networking, to secure your hole in one at the mini golf competition and to continue to visit the exhibitors in the exhibition area. A relaxed and informal drinks reception offering a fantastic opportunity for continued engagement and relationship building with industry leaders, key decision makers and peers.
1930Day One ends

ASAP Convention Day 2 Timings

0815-0915Registration, Energiser Breakfast, Networking & Exhibition
0830ASAP AGM Open to ASAP members only as we hold the annual AGM- separate registration required Speaker
James Foice, CEO, ASAP;
Doug Greenwood, Director of Sales & Marketing Cheval Collection, ASAP Deputy Chair
0925-0930Day two opening Mike Ashton welcomes attendees to day two of the event. Speaker Mike Ashton, Managing Director, ABCG
0930-1030Keynote Speaker -
Shed Simove

Unlocking Your Creativity: 3 Ways to Have Amazing Ideas
Shed is an expert in ideas and will share three techniques which he uses to unlock his own creativity, and believes can help make anyone’s ideas happen. Shed believes that "when an idea pops into your head, it can send you on amazing adventures - if you follow the idea through...". He fervently believes in ‘failing upwards’ by trying to launch numerous ideas and learning from the amazing experiences they bring. Speaker Shed Simove
1030-1115Mid Morning Refresher, Networking & Exhibition
1115-1200Session 7 - The changing face of the Serviced Apartment Sector - industry panel discussionThis panel discussion will bring together industry experts as we consider how the serviced apartment sector is changing and growing around the globe. What is the changing environment of the serviced apartment sector? How do we adapt to those changes but how can businesses also take advantage of those trends? Speakers Charlie McCrow, CEO, The Apartment Service; Andrew Scott, Vice President, Account Management Europe, Dwellworks; Max Thorne, Chief Executive, The MRP Group;
Session 8 - Session TBC
Campfire D - Digital Marketing - do you need to be everywhere at once?John Heffernan from, will consider why you think you need to be everywhere at once. Does digital marketing make your head spin with a tangled web of social media? Where do you start? This session will dispel the mytgs and madness and deliver immediately actionable tips, hints, do's and don'ts delivered in an educational, entertaining and non-techie style. This session will guide you from building solid LinkedIn profile foundations, developing strategy, identifying targets and how to conver those clients into leads. The session will also highlight the top 10 changes to your LinkedIn profile that will increase both your personal and business brand authority and visibility. Join this session and let's get the conversation started!
Speaker John Heffernan, Sales Director,
1200 - 1210Coffee Break & room change
1210 - 1300Session 9 - Transformation, competitive advantage and growth Speaker Mike Ashton, Managing Director, ABCG
Session 10 - Safe and Legal
Campfire E - 3 1/2 Ways to instantly improve your sales resultsIn this session Helen delivers a fast paced overview of the 3 1/2 things all serviced apartment sales professionals can do to instantly improve their sales results. Helen covers three areas - why customer insight will help break down doors - how using video is the most important thing you'll do this year and how to predict the right time to call your prospects
Speaker Helen Sandman, Sales Performance Specialist, MG Sales Performance
1300 - 1435Lunch, Networking & Exhibition
1435- 1520Session 11 - Creating a Seamless Guest ExperienceWhat is a seamless guest experience? What delights the guest? What do guests expect? How has this changed and what is the impact on the sector on delivering? How can systems improve the seamless guest experience? Tech, in-room provision? Booking procedures? The panel come together to discuss the what the guest is expecting, how the face of the guest has changed and what are the opportunities for the sector to be delivering a seamless guest experience to draw people to serviced apartments? Speakers Julie Grieve, Founder & CEO, Criton
Session 12 - Attracting and retaining staff - Is professional development the key to success?As recruiting new staff continues to be challenging, Michael and Tom will discuss the benefits of sourcing the person with the best cultural fit and then enabling them - through professional development and motivation - to perform at their best. Speakers
Thomas Finn, Director, Edwards and Finn; Michael Heyward, Heyward Hospitality Solutions;
Jayne Pendlebury, Chief Executive HOSPA
Campfire F - ASAP, GASA and the world of opportunity for the sector around the globeDiscussion session on ASAP, the Global Alliance of Serviced Accommodation (GASA) and the opportunity around the globe for raising awareness of the sector. Discussions on the developments and how you can be involved.
Richard Whittaker, Associate Vice President – Global Supply Chain Management, Oakwood Worldwide; James Foice, CEO Association of Serviced Apartment Providers; Stephen Martin, Managing Director, ISAAP; Mary Ann B. Passi, CEO, Corporate Housing Providers Association (CHPA)
1520 - 1600Afternoon Refresher, networking, exhibition and the last chance to play golf!
1600 - 1720Grand Panel – World of Opportunity for hospitality, the sector and the Association Join the ASAP Advisory Board, key industry leaders and Kate Nicholls of UKHospitality as we consider the opportunity for the hospitality sector, the serviced apartment sector and the Association Speakers Joanna Cross, Managing Director, Clarendon Serviced Apartments; Liz Devaney, Sales Director, Supercity Aparthotels; James Foice, CEO, ASAP; Doug Greenwood, Director of Sales & Marketing, Cheval Collection, ASAP Chair; Stephen Hanton, President International, Synergy Housing; Evelyn Haran, Chief Operating Officer (UK) & Brand Standards Manager Europe, PREMIER SUITES; Kate Nicholls, CEO, UKHospitality; Tracey Stephenson, Managing Director, Staying Cool; John Wagner, Co-Founder, Cycas Hospitality, ASAP Deputy Chair.
1720Closing Session Event Round UpAs we come to the end of an action packed 2 day event bringing together industry leaders, peers, friends and colleagues we round up on the key points of the event, discover our golf champions and competitions winners before we relax during the evenings' informal networking drinks reception
Speaker Mike Ashton, Managing Director, ABCG
1730 - 1930Evening Drinks ReceptionThe 2019 ASAP Convention draws to a close with a final opportunity for networking as we reflect over the two day event during an included drinks reception for all attendees.
1930Event ends

If you would like to register your interest in the 2019 Convention, please contact