The 2018 ASAP Convention will once again be held over two days, with additional workshops and interactive sessions taking place on Day 1 in addition to the evening drinks reception.  Day 2 will see the main plenary, keynote and motivational speakers and further breakout seminar sessions.

DAY 1 – December 5th 2018 – Institute of directors, 116 Pall Mall,London

1400 – Registration & Networking with light Refreshments
1425- Welcome by James Foice: CEO, Association of Serviced Apartment Providers

1430 – 1515 Breakout Sessions

Session ASession BSession C
Brexit, Immigration Strategy and the Settlement ProcessWiH2020 – Women in Hospitality 2020 the Diversity in Hospitality, Leisure and Travel CharterOnline Reviews, their impact on Business and the ASAP/ReviewPro Partnership
As Brexit fast approaches Join Hilary Bagshaw EU Exit Immigration Strategy from the Home Office as she takes delegates through the recently launched settlement application process, discover what all employers need to know and how they can assist their employees. The opportunity to hear the latest information on the process and to raise key questions that you may have at this time.Diversity and inclusion is a key business critical decision. WiH2020 is a campaign to establish industry collaboration to increase female representation across boards and executive committees in the hospitality, travel and leisure sectors. Join Tea Colaianni who will review the outcomes and findings of Lord Davies report from 2011 and how we in the hospitality industry can become involved in creating executive level opportunity for women in hospitality, leisure and travel achieving a 33% female executive leadership by 2020. Learn more about the Diversity charter and how you can become involved.Serviced apartments are gaining ground in the hospitality industry as ASAP works to provide assurance via the Quality Accreditation programme. ReviewPro, world leader of guest intelligence solutions, will partner with the ASAP to provide online reputation management. Michael Kessler will present key data and information on the importance of online reviews on driving business forward as well as highlighting how the information will be used to provide a valuable opportunity to benchmark real-time performance and continue to raise the profile of serviced apartments as a credible accommodation choice.
Hilary Bagshaw: EU Exit Immigration Strategy, Home Office
Facilitator: Liz Devaney: Sales Director, Supercity Aparthotels
Tea Colaianni: Chair WiH2020
Facilitator: Joanna Cross: Managing Director, Clarendon
Michael Kessler: COO, ReviewPro
James Foice: CEO, ASAP

1520 – 1605  Breakout Sessions

Session DSession ESession F
The Opportunities of Digital Marketing Strategy for the SMEArc of Motivation: autonomy, relatedness and competence and its effect on own behaviourFor the love of tech! Integration of innovation to deliver the guest experience.
Join Ian Miller from award winning digital agency Crafted to learn what the future holds for SME’s and the use of social media in marketing strategy. Considering Facebook, LinkedIn, Instagram, Twitter, Ian will offer an overview of the key opportunities for SME’s to utilise via this onward growing method of marketing. From generating enquiries to creating brand buzz, understanding your audience on social can be high performance and cost effective. This will be an interactive session, so you’ll have a chance to share experiences, current social strategies and learn what you could be doing to raise awareness of your brand. Ask Ian questions on how you can improve your social media activity, plus come away with tips you can implement on the return to your business.Everyone will always want the magic and easy answer to “how to motivate?”. Join Janice Ward from Forward Learning and Development who facilitates the Leadership Courses in the ASAP Academy who will be considering the ARC of motivation: autonomy, relatedness and competence and the effect of own behaviour on motivation and how this impacts motivation and engagement.An ASAP Member Survey recently highlighted tech as one of the key future challenges for the sector. What does the future hold? What are the challenges? How can tech be used to enhance the guest experience from booking, to during and post stay? How can operational technology integrate successfully into operations to drive business? Join industry leaders and experts in the field who will identify the challenges, discuss current and future trends in software and hardware and identify how tech can meet the growing and changing needs of the guest. Join Dan Dickinson, Julie Grieve and Jeff Swanson as they explore your challenges and how these can be addressed to drive businesses forward and ensuring positive guest experiences.
Ian Miller: CEO, Crafted
Facilitator Juliet Howie: Director of Sales EMEA, Oakwood Worldwide
Janice Ward: Director, Forward Learning and Development
Andy Knox: Owner, Trainer and Coach, Forward Learning and Development
Dan Dickinson: Director of IT, SACO The Serviced Apartment Company
Julie Grieve: Director, Criton
Jeff Swanson: Managing Director – EMEA, RMS The Hospitality Cloud
Shree Khare: VP, Information Technology, Oakwood Worldwide

1605 – 1635 Afternoon Coffee & Networking

1635 – 1755 Breakouts, Industry Expert One to Ones and Campfire Discussions –
Choose how you with to engage, networking and learn during the final sessions by engaging with a selection of key industry experts, small campfire discussions or further breakout sessions.  The Industry Expert one to one sessions will give you the opportunity to pose a question from the top of your agenda and to find potential solutions with the support from the key industry suppliers. Campfires will offer small group discussions, an opportunity to discover, learn and educate on key industry challenges within your business.

Sessions 1635 – 1710 

Session GSession HSession I
Health, Safety and Fire Compliance – the implications of the Hackett Report.Business rates: The challenges and the futureCampfire Discussion: Implementing Digital Marketing into your Business.
Session Type: BreakoutSession Type: BreakoutSession Type: Campfire Discussion
As we face future challenges in the areas of health, safety and compliance, we will focus on the Hackett report and its implication for the serviced apartment sector following the Grenfell disaster. Lee Matthews, and Steve Broadbelt, from Common Sense Compliance will update on fire safety enforcement post Grenfell, reviewing fire risk assessments and out of hours cover/procedures and the impact on the sector. Join Ian Charman FRICS FIRRV and Oli Smith from Turner Morum LLP for this session discussing the interface between Non-Domestic Rates/Business Rates and Council Tax. Learn about the implications of the ground-breaking Valuation Tribunal Decision on the Length of Stay in the case of BridgeStreet and The Apartment Service v Jackson on Kings Wardrobe Apartments and Printing House Square and a review of the 2017 and 2021 National Revaluations.Opportunity within a small group to discuss what methods of digital marketing you undertake, what the challenges are as well as learning what works for others and how you can improve on current activity and opportunities. Discuss best practice, things to avoid and quick wins to help you within your day to day business as well as offering a learning opportunity on how you can engage and use different methods of social media.
Steven Broadbelt: Principal Environmental Health Consultant, Common Sense Compliance Ltd
Lee Matthews: Director, Common Sense Compliance Ltd

Stephen Martin: Managing Director, ISAAP
Ian Charman FRICS FIRRV: Partner, Turner Morum LLP
Oli Smith: Senior Surveyor, Turner Morum LLP
Facilitator:Richard Whittaker: Senior Director, Global Supply Chain Management, Oakwood Worldwide
Ian Miller: CEO, Crafted

Sessions 1715 – 1755

Session JSession KSession L
Why delivering a great customer is experience has become the critical foundation for sustained commercial success in a fiercely competitive marketPR Trends & Top Tips: How to attract the attention of the media & secure coverage.Leading the way – creating knowledgeable and effective leaders
Session Type: WorkshopSession Type: Workshop/DiscussionSession Type: Campfire Discussion
In this practical and interactive workshop Mike Ashton will explain why delivering a great customer is experience has become the critical foundation for sustained commercial success in a fiercely competitive market. He’ll examine some of the barriers that make it hard to change your customer experience and demonstrate a proven, step by step tool kit for focussing investment where it matters most in your customer journey. In particular Mike will show how to massively increase the impact of customer service training and developing your people. Securing good media coverage for your business can be a constant challenge. Our panel of experts will share their ideas and inspiration on how you can succeed in attracting the attention of the media. Join Becky Hoyle and Andy Hoskins who will share insights into what approaches are likely to succeed, what news story angles are of most interest and how you can effectively work with them to raise awareness of the serviced apartment sector. In today’s competitive commercial and economic environment, successful managers not only need to manage processes and workloads. They must also be equipped to get the very best out of their individual and collective team members.

We work with the business and senior managers to understand the environment in which your company operates, the challenges you face and what skills and techniques your managers need to learn, re-learn or develop.
Mike Ashton: Managing Director, ABCG
Jo Doverman: Senior PR Account Executive, Pic PR
Andy Hoskins: Editor, The Business Travel Magazine
Becky Hoyle: Editor, ASAP News Desk
Aaron Wise: Senior PR Account Executive, Pic PR
Janice Ward: Director, Forward Learning and Development
Andy Knox: Owner, Trainer and Coach, Forward Learning and Development

1635 – 1755  Industry Expert One to Ones
Not attending the sessions above? Want to engage with industry experts in one to one sessions?  If so, here at the industry experts who will be in attendance for you to engage with during this final session of the day:

INSURANCE - Ashley Page Insurance BrokersLEGAL- Charles Russell SpeechlysINDUSTRY DATA - STR
Engage with the representatives from Ashley Page who are developing sector specific products. With an emphasis on cyber and risk management discuss your direct insurance related questions and learn more to ensure that you have the right cover to meet new GDPR, cyber and general demands.Charles Russell Speechlys is a leading law firm headquartered in London in combining specialist business law and private client advice internationally. With an unusually broad range of skills and experience across the full spectrum of business and personal needs engage with one of our key Business Partners on legal issues.As the eminent provider of benchmarking reports to the global lodging industry, STR data covers daily and monthly performance data, forecasts, annual profitability, pipeline and census information across Europe, Middle East, Africa, Asia Pacific and South America. Learn more about participating in the submitting of Data or raising a question with the Data experts
Forward Learning and Development
ISAAP is the leading global quality standard for the corporate housing and serviced apartment sectors. Currently with quality accredited providers present in over 130 cities in 16 countries across 4 continents, the ISAAP Quality Accreditation award is gaining momentum as the worldwide quality standard for the industry. Find out more about the programme and products available or raise specific questions you may have. Forward Learning and Development deliver the Tier 1 and 2 Leadership courses within the ASAP Academy. Learn more about the development courses and how you can participate in the courses as ASAP prepare to launch further cohorts in 2019 this is the opportunity to register your interest. Have issues with employment law and HR policies, engage with the team to learn the latest legal situation and best practice. ReviewPro is the leading provider of Guest Intelligence solutions to the hospitality industry. Our suite of cloud-based solutions includes Online Reputation Management (ORM) and the Guest Satisfaction Surveys (GSS), which provide clients with actionable insight to increase guest satisfaction, rankings on review sites/OTAs and revenue. Engage with ReviewPro to learn more.

1755 – 2000 – Evening Drinks Reception – An opportunity to network with event delegates, exhibitors and sponsors during an informal drinks reception and canapes sponsored by

2000 – Day 1 ends

DAY 2 – December 6th – etc venues, 155 Bishopsgate, London

0830 – 0920 Registration, Energiser Breakfast, Networking & Exhibition

0920 – 1000 Main Plenary

Opening plenary session which will include:
Welcome by event compere Mike Ashton: Managing Director, ABCG
ASAP Update and overview – James Foice FIH, ASAP CEO
Chairman’s Welcome - Doug Greenwood: Director of Sales and Marketing, Cheval Residences Ltd, ASAP Chairman
ASAP and CHPA Collaboration – Mary Ann B. Passi: CEO, CHPA and James Foice FIH: CEO, ASAP

1000 – 1100 Keynote Speaker Jim Lawless “Taming Tigers” 
For decades, we have over-complicated “change”. If we want to change the outcome, we change the input. We “Do Things Differently”. Simple, but not easy.  This skill is now a professional core competency as we transition out of the Industrial Age and into the Ideas Economy. It can require courage, cognitive awareness and self-knowledge. But it is simple – not complicated. We can all learn how to do it and how to lead others to do it. Jim Lawless’ practical framework for ‘doing things differently’ – including things that people initially doubt can be done at all – has been used in large scale change programs around the world, is delivered as a keynote in over 100 conferences supporting change and performance shift each year and is contained in his best-selling book; “Taming Tigers” (Random House).  He used the framework himself to “do things differently”. He left his career in corporate law to establish his company. He did things differently to go from non-riding overweight consultant to televised jockey in 12 months (whilst working). He used the framework to become the UK’s deepest free diver – the first to dive past 100m without a tank.

1100 – 1130 Mid Morning Refresher, Networking & Exhibition

1130 – 1215 Breakout Sessions

Session 1Session 2Session 3
Brexit, Immigration and the future of the employment MarketData Trends Growth and Future of the SectorThe Experience Index from the Gensler Research Institute
John Guthrie, will discuss the future impact of Brexit on the Hospitality sector. The session will highlight key challenges and what the future holds as well as what can be done by organisations to prepare for and limit the impact of Brexit on the workforce within their businesses. Group discussions of the challenges, best practice and solutions such as employee engagement and retention, will identify key strategic opportunities for attendees to face the challenges of Brexit within the future.State of the Nation – a review of the past 12 months and what the future holds for the Serviced Apartment Sector. Hear from Marie Hickey, and Dennis Spitra from STR with an industry overview of the past 12 months, highlighting key data trends and what the future of the sector holds in terms of changes, challenges and predicted growth.The Index provides data and insight into the many demands and choices that influence the guest experience in the hospitality industry today. It reveals several factors that matter most for a successful project — from design features to guest behaviour and expectations, elements of service, technology, and marketing. Join Tom Lindblom as he shares the extensive research, its key findings and how the industry can use these findings to create their own memorable guest experiences.
John Guthrie: Employment Policy Advisor, UKHospitality
Facilitator: Evelyn Haran: Chief Operating Office (UK) and Brand Standards Manager Europe, PREMIER SUITES
Marie Hickey: Director Commercial Research, Savills
Dennis Spitra: Director of Business Development, STR
Facilitator: Doug Greenwood: Director of Sales and Marketing, Cheval Residences Ltd
Tom Lindblom AIA: Principal, Gensler London
Facilitator: Kiri Ballard: Director, Globe Apartments

1215 – 1330 – Lunch, Networking, and Exhibition

1330 – 1415 – Keynote Speaker – Andy Edwards – “I’ve upped my interpersonal skills – up yours!”
Combining the psychology of relationships with models of human behaviour, Andy’s session addresses why people get on – or not! And how we can all adapt and connect with different types of personality for the best possible results in business (and life!) What do people really think of us? Does it matter? Should we care? Why? The Relationomics equation. The combination of just 5 elements equals success in ANY business… and ‘Expertise’ is not one of them. Self awareness. The Ancient Greeks knew that to ‘Know Yourself’ was a huge social and economic advantage… is this still true today? Understanding self and others using the colour model. The introduction of a simple psychometric model of behaviour to help us understand and relate to others ‘not like us’. Good day & bad day behaviour. To recognise that, whatever annoys us about someone is actually based on a strength. And we can be just as annoying to them! Recognising and adapting to types. How to read colleagues or clients simply by observing them walk into the room and speak. Life Hacks. A few psychological tricks of the trade… ‘Manipulation’ or ‘Influence? You decide!  Going the extra mile? When attitude wins over competence – and why the extra mile is completely unnecessary!  Understand what really makes people tick, have the ability to read people quicker and more easily, improve communication skills and gain a deeper level of appreciation of relationships and achieve an enhanced morale, productivity, positivity and performance within the workplace and receive your own set of colour ‘Profiling’

1415 – 1435 Afternoon Refresher, Networking, and Exhibition

1435 – 1520 Breakout Session

Session 4Session 5Session 6
5 Hours Behind, 15 years ahead – navigating the noise!Diversity is a reality. Inclusion is a choice. Creating lasting impact for your business through diversity and inclusion. Inside Government
Brian David Johnson, Futurist who has been working with the CHPA will join us via live link from New York to highlight the findings of extensive research and the five biggest long term challenges the sector is facing over the next 10-15 years. Mary Ann Passi and James Foice will raise awareness of the CHPA and ASAP Collaboration, the launch of series 2 of industry related podcasts “Navigate the Noise” and the opportunity for attendees to highlight key challenges within their business to be able to prioritise future objectives and collaborative partnerships. The purpose of Frost Included is to help people understand diversity and inclusion, lead inclusively, and together create a better world. Stephen and his team have worked with hundreds of clients globally to embed inclusive leadership into their decision-making. During the session with Stephen, he will deliver and facilitate honest and fresh conversations to build an essential foundation for the important work of diversity and inclusion to occur. He will help you to understand diversity and inclusion, and provide solutions for your organisation to lead inclusively.The serviced apartment sector is growing in popularity across both the corporate and tourist markets. However, it remains very poorly understood amongst policymakers and opinion formers in the UK. How can this industry represent itself with the imminent challenges facing us after Brexit? What will the impact be on the serviced apartment industry if it does not become recognised by policy makers? What are the key current policies and what impact will they have on the sector? This session, we explore governments priorities from within trying to understand how we best improve awareness and raise the sectors profile.
Brian David Johnson: Futurist, Arizona State University
Lee Curtis: Co-CEO & Founding Partner, RESIDE Worldwide
Mary Ann B.Passi: CEO, CHPA
James Foice: CEO, ASAP
Stephen Frost: CEO and Founder, Frost Included
Bernard Donoghue: Director, Association of Leading Visitor Attractions
Vernon Hunte: Associate Director (Public Affairs), AprilSix Proof
Carl Thomson: Director, Interel
Mike Ashton: Director, ABCG

1520 – 1545 Cake & Coffee Networking, and Exhibition

1545 – 1630 Panel Discussion OTA’s, Challenges, Opportunities and the future impact. Mike Ashton will lead the panel as we consider the impact of OTA’s, Rate Parity and Future trends on the sector. What impact do OTA’s have on the sector, how does it effect the guest experience and what are the challenges that operators face.  Whose client is it?  The difficulties of rate parity – the session will cover this and more with live voting and live Q&A as you post your questions to the panel for open discussion and debate.  Submit your questions in advance HERE
Speakers: Guus Bakker: CEO, Frasers Hospitality UK.  Nicola Catten: Area Manager,  Helen Maher: Director Market Management, Expedia Group. David Smith: Director, City Apartments Ltd. Phil Stapleton: Managing Director, SITU
Facilitator:  Mike Ashton: Managing Director, ABCG

1630 – 1710 Industry Grand Panel – You set the stage Compere Mike Ashton will lead the Grand Panel session as we are joined by key industry leaders to discuss what the future holds for the sector.  With live Q&A delegates can submit their questions via the event app to the panel for discussion.  Highlighting the challenges, the sector faces, how we can embrace the future to continue to raise the profile of the serviced apartment sector.
Speakers:  Lee Curtis: Co-CEO and Founder, RESIDE Worldwide. Rebecca Hollants Van Loocke: COO EMEA, Frasers Hospitality.  Kate Nicholls: CEO, UKHospitality. Tracey Stephenson: Managing Director, Staying Cool. John Wagner: Co-Founder, Cycas Hospitality.  George Westwell: Director, Cheval Residences Ltd
Facilitator: Mike Ashton: Managing Director, ABCG

1715  Closing Session Round up of the day from event compere Mike Ashton

1715 – 1845 Evening Drinks Reception The final opportunity for convention attendees to network in an early evening informal drinks reception.  Event ends at 1830 for those not attending the ASAP Gala Dinner.

1845 – 2345 ASAP Gala Dinner featuring the 2018 Serviced Apartment Industry Awards – join us for an evening of celebrating excellence as a welcoming drinks reception will be followed by a 3 course dinner with wine and then celebrate the presentation of the industry leading and pioneering 2018 ASAP Serviced Apartment Industry Awards.  The evening will be hosted by comedian Ian Irving who will be bringing a smile and a comedy set to the evening as we celebrate the achievements from the record number of entries into this years programme.

For any programme enquiries please contact

Watch these overview videos from the Delegates, Sponsors and Exhibitors of the 2017 event: