ASAP Convention Day 1 Timings

0845 - 0920Registration, Breakfast & exhibitionDelegates are welcomed to the ASAP Convention, the opportunity to network over an energiser breakfast, meet with exhibitors and participate in the mini golf competition (win prizes!) while preparing for the two day event ahead.
0920Event Opening WelcomeEvent compere Mike Ashton welcomes event delegates to the 10th ASAP Annual Convention the "world of opportunity", what does this mean for the serviced apartment, corporate housing, extended stay sectors. What can businesses do to exploit these opportunities to grow their business in this fast changing sector. Mike kicks off the event with what is in store over this new look extended two day event.
Speaker
Mike Ashton, Managing Director, ABCG
Gold Sponsor We welcome to the stage Paul Blahuta, from Gold Sponsor RMS CloudSpeaker
Paul Blahuta,
President of Global Sales, RMS Cloud
0930 - 1010Opening PlenaryASAP CEO James Foice and ASAP Chair Doug Greenwood welcome attendees to the event and will provide an insight into the work over the past 12 months and what opportunities the future holds not only for the Association in delivering on the 5 year strategic plan but also with the Global Alliance of Serviced Accommodation and for sector recognition of accreditation.Speakers
James Foice, CEO, Association of Serviced Apartment Providers; Doug Greenwood, Director of Sales & Marketing, Cheval Collection, ASAP Chair; Piers Bracher, Deputy Managing Director, Creative & Digital, Four Communications
1010 - 1110Simon Calder Keynote SpeakerSimon Calder is Senior Travel Editor of The Independent and is known as “the man who pays his way”, which means that he pays for all his own travel . He also writes for the Evening Standard, and the i newspaper. He is a regular guest on national radio & TV, often seen on BBC Breakfast News, Good Morning Britain, ITV News and Sky News.
Speaker
Simon Calder
1110 - 1150Mid Morning Refresher, Networking, Exhibition & Mini GolfMid-Morning Refresher, Exhibition and Networking and your opportunity to participate in the Mini Golf competition in the exhibition hall
1150 - 1235Session 1 - Data Trends, Growth and sector opportunities - state of the nation update with Savills and STRASAP Business Partners Savills and STR consider the 'state of the nation' and the industry with a review of the past 12 months, the challenges to the industry, the impact of key mergers & acquisitions and the future opportunities for the serviced apartment sector. The session will review the 2019 ASAP & Savills Sentiment survey, what the industry is feeling and what is on the cards in terms of opportunities, changes and predicted growth.Speakers
Marie Hickey, Director Commercial Research, Savills. Michal Rao, Business Development Manager - UK & Ireland, STR.

Facilitator
Kim Ashmore, Global Partnerships Manager, Association of Serviced Apartment Providers
Session 2 - Sustainable practices for business advantageIn a year which has seen extensive emergency and protests regarding Sustainability throughout the UK, this session will look at how businesses can establish and embed sustainable practices for business advantage. We will bring together Sustainability experts and examples from providers within the sector who have embedded sustainability within their business.Speaker
Andrea Nicholas, Founder and Managing Director, Green Tourism; Neil Warren, Consultant, Neil Warren Support

Facilitator Juliet Howie, Director of Sales EMEA, Oakwood
Campfire A - Global Mobility trends present untapped profit driving opportunities within the sector. How ready is your revenue strategy?Global Mobility trends are emerging driven by the rise of the digital nomad, changing family and home living trends, and a global marketplace where the best employee for the role may not be located in the same country or even the same continent. As a result, we are seeing the demand increase for dynamic long stay business with much shorter lead times. The session, led by Ally Northfield from Revenue by Design will consider if your revenue strategy is set to drive optimal performance in this period of transformative change.
Speaker
Ally Northfield, Managing Director, Revenue by Design

Facilitator
Robert Alley, Chief Operating Officer, Roomzzz Aparthotels
1235-1245Grab 'n' Go coffee for room change
1245 - 1330Session 3 - Branded Aparthotels - the growth, the opportunity & the impact on the sectorThe session will look at key players in the Branded Aparthotel Sector, considering the growth, the future opportunity and its impact on the sector for operators and the guest.Speakers
Robert Alley, Chief Operating Officer, Roomzzz Aparthotels; Jon Colley, Head of Development - UK & Ireland, IHG; Tom Walsh, CEO, Staycity Aparthotels; John Wagner, Co-Founder,Cycas Hospitality;

Facilitator
Mary Ann P Passi, CEO, Corporate Housing Providers Association
Session 4 - Top Tips to Crack access for all with VisitEnglandRoss Calladine from VisitEngland will cover the business case for accessible tourism and top tips to help businesses in the serviced apartment sector offer great experiences for people with accessibility requirements, including the new VisitEngland and VisitScotland Accessibility Guides initiative.
Speakers
Ross Calladine, Head of Business Support, VisitEngland

Facilitator
Tracey Stephenson, Managing Director, Staying Cool
Campfire B - Your Brand: Creating emotional connections that succeedThis workshop is tailored to be of maximum benefit to marketing managers, business owners and entrepreneurs, especially those looking to develop a new brand or start a rebranding exercise. Elle Moss from Drew London will aim to take you through the fundamental stages of building your brand, how to draw out your customers emotional drivers and how to create an authentic tone-of-voice before giving practical examples of pulling these exercises together into deliverable strategy
Speaker
Elle Moss, Founder & CEO, Drew London

Facilitator
Kiri Ballard, Director, Globe Apartments
1330 - 1440Lunch, Networking, Exhibition & Mini GolfTime for an excellent lunch with extended opportunities for networking, to visit the exhibition stands and engage with fellow attendees or participate in the mini golf competition to win prizes!
1440 - 1530Session 5 - Leverage of Guest Intelligence to Deliver Great ExperiencesThis session will consider why reputation and the management of it is so important. ReviewPro will look at the 2018 v 2019 reputation, distribution and management response trends across the wider ASAP membership and consider the best practices of responding to online reviews. The session will consider current and future strategies and insights for improving the guest experience, the power of combining post and during stay surveys and how companies can use technology to streamline operations.
Speaker
Neil Halliday, UK & Ireland Guest Experience Director, ReviewPro

Facilitator
James Foice, CEO, ASAP
Session 6 - Where are the Financing opportunities today?Moderated by Diane Scott from Katten, this panel will focus on who’s lending, who’s borrowing, the attitude of lenders to the Serviced Apartment Sector, do they look at new builds, unbranded residences or . . .? Speakers
Vedrana Bilanovic Riley, Founder & CEO, Ciel Capital Ltd; Tony Burnell, Relationship Director Hotels, Lloyds Bank; Bob Silk, Relationship Director, Barclays Bank Hotels Team; Martin Smyth, Executive Director Hotels, Healthcare & Insurance Coutts Bank

Facilitator
Diane Scott, Senior Hotels Consultant, Katten Law
Campfire C - Why we should prioritise wellness in our businessesHealthier employees are generally happier and therefore more productive. So, if you haven’t yet implemented a wellbeing program in your business, isn’t now the time to start?

In this talk participants will learn:
*Why you need a wellness programme in your business
* What are the benefits?
* How to get your programme off the ground
*How to deal with objections
*How you engage those who need it most
*Top tips to get you started
Speaker
Rachel McGuinness, Chief Vitality Officer, Wake up with Zest

Facilitator
Joanna Cross, Managing Director, Clarendon
1530 - 1610Afternoon Refresher, Networking, Exhibition & Mini GolfAn opportunity over the afternoon refresher to network with colleagues, visit the exhibition and try to get your hole in one to win one of the top golf competition prizes
1610 - 1720 Industry Panel - Booking Apartments, the opportunity, the challenges and the responsibility within the sectorFollowing on from the OTA panel in 2018, we will be heading into a live Q&A debate discussing the booking of apartments, the involvement of OTA's, Agents and Providers as we look at the opportunities, the challenges and the responsibility for the guest experience within the sector. With live Q&A via the event app, the panel will discussions will highlight the importance of the guest experience, the safety, due diligence and duty of care along with the accreditation of providers to ensure the guest experiences what they are expecting when they book. Speakers
Gary Hurst, Director, MY Serviced Apartment Consultancy; Henry Luebbert, Founding Partner, Synergy Global Housing; Helen Maher, Director Market Management, Expedia Group; Tom Meertens, Chief Operating Officer EMEA, National Corporate Housing; Gavin Pereira, Director, Check-in-London;


Facilitator
Mike Ashton, Managing Director, ABCG
1720 - 1730Day 1 Round UpMike Ashton rounds up the action packed day 1 as attendees head for an informal and relaxed networking drinks evening.
Speaker
Mike Ashton, Managing Director, ABCG
1730 - 1930Evening Drinks Reception, Networking, Exhibition & Mini GolfThe opportunity for continued networking, to secure your hole in one at the mini golf competition and to continue to visit the exhibitors in the exhibition area. A relaxed and informal drinks reception offering a fantastic opportunity for continued engagement and relationship building with industry leaders, key decision makers and peers.
1930Day One ends

ASAP Convention Day 2 Timings

0815-0915Registration, Energiser Breakfast, Networking & Exhibition
0830ASAP AGM Open to ASAP members only as we hold the annual AGM- separate registration required Speakers
James Foice, CEO, ASAP;
Doug Greenwood, Director of Sales & Marketing Cheval Collection, ASAP Deputy Chair; John Wagner, Co-Founder, Cycas Hospitality
0925-0930 Day two opening Mike Ashton welcomes attendees to day two of the event. Speaker
Mike Ashton, Managing Director, ABCG
0930-1030Keynote Speaker -
Shed Simove

Unlocking Your Creativity: 3 Ways to Have Amazing Ideas
Shed is an expert in ideas and will share three techniques which he uses to unlock his own creativity, and believes can help make anyone’s ideas happen. Shed believes that "when an idea pops into your head, it can send you on amazing adventures - if you follow the idea through...". He fervently believes in ‘failing upwards’ by trying to launch numerous ideas and learning from the amazing experiences they bring. Speaker
Shed Simove
1030-1115Mid Morning Refresher, Networking & Exhibition
1115-1200Session 7 - The changing face of the Serviced Apartment Sector - industry panel discussionThis panel discussion will bring together industry experts as we consider how the serviced apartment sector is changing and growing around the globe. What is the changing environment of the serviced apartment sector? How do we adapt to those changes but how can businesses also take advantage of those trends? Speakers
Claire Barrie, Vice President of Sales, EMEA, BridgeStreet Global Hospitality; Paul Blahuta, President of Global Sales, RMS Cloud; Charlie McCrow, CEO, The Apartment Service; Andrew Scott, Vice President, Account Management Europe, Dwellworks; Max Thorne, Chief Executive, The MRP Group;

Moderator
Anita Blanchett
Session 8 - Safe and LegalOver the last decade we have seen the short stay sector grow faster than any other. This should be really good news for both the vacation and business traveller. However, the increase in available stock over the period from around 40,000 units to around 400,000 units has also led to a huge number of short-term lettings that are neither safe nor legal. New data shows that over 42,000 on AirBnB alone do not comply to the most basic of fire laws. We will highlight what the sector is doing about this, how this may affect business owners and how this will ultimately benefit both the legitimate business short term sector and the paying guests. Speakers
Alistair Handyside MBE, Executive Chair, PASC UK Ltd; James Foice, CEO, ASAP

Campfire D - Digital Marketing - do you need to be everywhere at once?John Heffernan from RedLive.media, will consider why you think you need to be everywhere at once. Does digital marketing make your head spin with a tangled web of social media? Where do you start? This session will dispel the myths and madness and deliver immediately actionable tips, hints, do's and don'ts delivered in an educational, entertaining and non-techie style. This session will guide you from building solid LinkedIn profile foundations, developing strategy, identifying targets and how to convert those clients into leads. The session will also highlight the top 10 changes to your LinkedIn profile that will increase both your personal and business brand authority and visibility. Join this session and let's get the conversation started!
Speaker
John Heffernan, Sales Director, Redlive.media; Becky Hoyle, Communications Manager, Association of Serviced Apartment Providers (ASAP)
1200 - 1210Grab 'n' Go Coffee while changing rooms!
1210 - 1300Session 9 - Great Expectations: The disconnect between corporate ambition and the ability to change Great customer experience is proven to deliver a competitive edge and improved profit performance. So why do so many businesses fail to deliver in this critically important area?

In 2019, customer experience specialists ABCG surveyed over 300 C-Suite executives across a diverse spread of sectors to examine why so many businesses are struggling to deliver the customer experience promised by their brand and demanded by their customers. The results are revealing and worrying. In this workshop session, Mike with share the conclusions of the research and examine the 5 must-fix challenges that businesses leaders have to address to succeed in this key area.
Speaker
Mike Ashton, Managing Director, ABCG
Session 10 - How to attract more international visitors, and the challenges facing inbound tourismThis session, led by Joss Croft, CEO of UKInbound, will allow delegates to hear tips and advice on working with the intermediaries to attract more of the valuable inbound tourism market; as well as addressing some of the issues and challenges that UK tourism faces in a competitive world Speaker
Joss Croft, CEO, UKInbound

Facilitator
James Foice, CEO, ASAP
Campfire E - 3 1/2 Ways to instantly improve your sales resultsIn this session Helen delivers a fast paced overview of the 3 1/2 things all serviced apartment sales professionals can do to instantly improve their sales results. Helen covers three areas - why customer insight will help break down doors - how using video is the most important thing you'll do this year and how to predict the right time to call your prospects
Speaker
Helen Sandman, Sales Performance Specialist, MG Sales Performance

Facilitator
Jake Seage, Sales Manager
Marlin Ltd
1300 - 1435Lunch, Networking & Exhibition
Lunch & Learn Session with Criton Why the adoption of a mobile strategy can revolutionise your business:

It has never been more important for serviced apartment operators to embrace technology as we cater for the new generation of digitally savvy travellers. Find out how Cheval Residences are monetising mobile technology by joining hospitality technology experts Criton team in conversation with Cheval Residences as they discuss what digital transformation means for operators and how to adopt the latest technology to keep your guests happy.

In this informative lunch & learn session Criton’s CTO Dwayne Pascal and Director of Sales Laura Sullivan-Denham will be joined by Cheval’s Marketing Manager Robert Speirs. As an early adopter of Criton’s technology, Robert will highlight why the business made the decision to adopt a mobile strategy and develop their own app. Robert will share insights on how it’s impacted their multi-location business across their guest journey, business operations and opportunities for upselling and increasing revenue. The Criton team will discuss the importance of mobile technology to the sector and how adoption can make you stand out from the crowd and complete with global brands.
Speakers
Dwayne Pascal, CTO, Criton; Laura Sullivan Denham, Sales Director, Criton; Robert Speirs, Marketing Manager, Cheval Collection
1435- 1520Session 11 - Creating a Seamless Guest ExperienceWhat is a seamless guest experience? What delights the guest? What do guests expect? How has this changed and what is the impact on the sector on delivering? How can systems improve the seamless guest experience? Tech, in-room provision? Booking procedures? The panel come together to discuss the what the guest is expecting, how the face of the guest has changed and what are the opportunities for the sector to be delivering a seamless guest experience to draw people to serviced apartments? Speakers
Jono Dennis, Director/Owner, City Apartments Limited; Jim Murphy, CEO, PREMIER SUITES; Dwayne Pascal, CTO, Criton

Moderator
Mike Ashton, Managing Director, ABCG

Session 12 - Attracting and retaining staff - Is professional development the key to success?As recruiting new staff continues to be challenging, Michael and Tom will discuss the benefits of sourcing the person with the best cultural fit and then enabling them - through professional development and motivation - to perform at their best. Speakers
Thomas Finn, Director, Edwards and Finn; Michael Heyward, Heyward Hospitality Solutions

Facilitator
Jane Pendlebury, Chief Executive HOSPA
Campfire F - ASAP, GASA and the world of opportunity for the sector around the globeDiscussion session on ASAP, CHPA, the Global Alliance of Serviced Accommodation (GASA) and the opportunity around the globe for raising awareness of the sector and the importance of accreditation for the guest experience & what we can do to exploit the opportunity for the sector.
Speakers
Stephen Martin, Managing Director, ISAAP; Mary Ann B. Passi, CEO, Corporate Housing Providers Association; Richard Whittaker, Associate Vice President – Global Supply Chain Management, Oakwood Worldwide

Facilitator
James Foice, CEO Association of Serviced Apartment Providers
1520 - 1600Afternoon Refresher, networking, exhibition and the last chance to play golf!
1600 - 1720Grand Panel – World of Opportunity for hospitality, the sector and the Association Join the ASAP Advisory Board, key industry leaders and Kate Nicholls of UKHospitality as we consider the opportunity for the hospitality sector, the serviced apartment sector and the Association Speakers
Robert Alley, Chief Operation Officer, Roomzzz Aparthotels; Kiri Ballard, Director, Globe Apartments; Joanna Cross, Managing Director, Clarendon Serviced Apartments; Lee Curtis CCHP, CEO & Founding Partner, RESIDE Worldwide; Liz Devaney, Sales Director, Supercity Aparthotels; James Foice, CEO, ASAP; Doug Greenwood, Director of Sales & Marketing, Cheval Collection, ASAP Chair; Stephen Hanton, President International, Synergy Housing; Evelyn Haran, Chief Operating Officer (UK) & Brand Standards Manager Europe, PREMIER SUITES; Kate Nicholls, CEO, UKHospitality; Tracey Stephenson, Managing Director, Staying Cool; John Wagner, Co-Founder, Cycas Hospitality, ASAP Deputy Chair.

Moderator
Mike Ashton, Managing Director, ABCG
1720Closing Session Event Round UpAs we come to the end of an action packed 2 day event bringing together industry leaders, peers, friends and colleagues we round up on the key points of the event before we relax during the evenings' informal networking drinks reception
Speaker
Mike Ashton, Managing Director, ABCG
1730 - 1930Evening Drinks ReceptionThe 2019 ASAP Convention draws to a close with a final opportunity for networking as we reflect over the two day event during an included drinks reception for all attendees.

Discover our Golf Champions - Prizes will be given to the winners of the ASAP Mini Golf Competition & the winners of the individual golf hole competitions held by select exhibitors
Speaker
James Foice & Sponsors of the Mini Golf Holes will present prizes to the winning golfers!
1930Event ends

If you would like to register your interest in the 2019 Convention, please contact events@theasap.org.uk