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Day 2 Timings & Schedule

0815-0915Registration, Energiser Breakfast, Networking & Exhibition
0830ASAP AGM Open to ASAP members only as we hold the annual AGM- separate registration required Speakers
James Foice, CEO, ASAP;
Doug Greenwood, Director of Sales & Marketing Cheval Collection, ASAP Deputy Chair; John Wagner, Co-Founder, Cycas Hospitality
0925-0930 Day two opening Mike Ashton welcomes attendees to day two of the event. Speaker
Mike Ashton, Managing Director, ABCG
0930-1030Keynote Speaker -
Shed Simove

Unlocking Your Creativity: 3 Ways to Have Amazing Ideas
Shed is an expert in ideas and will share three techniques which he uses to unlock his own creativity, and believes can help make anyone’s ideas happen. Shed believes that "when an idea pops into your head, it can send you on amazing adventures - if you follow the idea through...". He fervently believes in ‘failing upwards’ by trying to launch numerous ideas and learning from the amazing experiences they bring. Speaker
Shed Simove
1030-1115Mid Morning Refresher, Networking & Exhibition
1115-1200Session 7 - The changing face of the Serviced Apartment Sector - industry panel discussionThis panel discussion will bring together industry experts as we consider how the serviced apartment sector is changing and growing around the globe. What is the changing environment of the serviced apartment sector? How do we adapt to those changes but how can businesses also take advantage of those trends? Speakers
Claire Barrie, Vice President of Sales, EMEA, BridgeStreet Global Hospitality; Paul Blahuta, President of Global Sales, RMS Cloud; Charlie McCrow, CEO, The Apartment Service; Andrew Scott, Vice President, Account Management Europe, Dwellworks; Max Thorne, Chief Executive, The MRP Group;

Anita Blanchett
Session 8 - Safe and LegalOver the last decade we have seen the short stay sector grow faster than any other. This should be really good news for both the vacation and business traveller. However, the increase in available stock over the period from around 40,000 units to around 400,000 units has also led to a huge number of short-term lettings that are neither safe nor legal. New data shows that over 42,000 on AirBnB alone do not comply to the most basic of fire laws. We will highlight what the sector is doing about this, how this may affect business owners and how this will ultimately benefit both the legitimate business short term sector and the paying guests. Speakers
Alistair Handyside MBE, Executive Chair, PASC UK Ltd; James Foice, CEO, ASAP

Campfire D - Digital Marketing - do you need to be everywhere at once?John Heffernan from RedLive.media, will consider why you think you need to be everywhere at once. Does digital marketing make your head spin with a tangled web of social media? Where do you start? This session will dispel the myths and madness and deliver immediately actionable tips, hints, do's and don'ts delivered in an educational, entertaining and non-techie style. This session will guide you from building solid LinkedIn profile foundations, developing strategy, identifying targets and how to convert those clients into leads. The session will also highlight the top 10 changes to your LinkedIn profile that will increase both your personal and business brand authority and visibility. Join this session and let's get the conversation started!
John Heffernan, Sales Director, Redlive.media; Becky Hoyle, Communications Manager, Association of Serviced Apartment Providers (ASAP)
1200 - 1210Grab 'n' Go Coffee while changing rooms!
1210 - 1300Session 9 - Great Expectations: The disconnect between corporate ambition and the ability to change Great customer experience is proven to deliver a competitive edge and improved profit performance. So why do so many businesses fail to deliver in this critically important area?

In 2019, customer experience specialists ABCG surveyed over 300 C-Suite executives across a diverse spread of sectors to examine why so many businesses are struggling to deliver the customer experience promised by their brand and demanded by their customers. The results are revealing and worrying. In this workshop session, Mike with share the conclusions of the research and examine the 5 must-fix challenges that businesses leaders have to address to succeed in this key area.
Mike Ashton, Managing Director, ABCG
Session 10 - How to attract more international visitors, and the challenges facing inbound tourismThis session, led by Joss Croft, CEO of UKInbound, will allow delegates to hear tips and advice on working with the intermediaries to attract more of the valuable inbound tourism market; as well as addressing some of the issues and challenges that UK tourism faces in a competitive world Speaker
Joss Croft, CEO, UKInbound

James Foice, CEO, ASAP
Campfire E - 3 1/2 Ways to instantly improve your sales resultsIn this session Helen delivers a fast paced overview of the 3 1/2 things all serviced apartment sales professionals can do to instantly improve their sales results. Helen covers three areas - why customer insight will help break down doors - how using video is the most important thing you'll do this year and how to predict the right time to call your prospects
Helen Sandman, Sales Performance Specialist, MG Sales Performance

Jake Seage, Sales Manager
Marlin Ltd
1300 - 1435Lunch, Networking & Exhibition
Lunch & Learn Session with Criton Why the adoption of a mobile strategy can revolutionise your business:

It has never been more important for serviced apartment operators to embrace technology as we cater for the new generation of digitally savvy travellers. Find out how Cheval Residences are monetising mobile technology by joining hospitality technology experts Criton team in conversation with Cheval Residences as they discuss what digital transformation means for operators and how to adopt the latest technology to keep your guests happy.

In this informative lunch & learn session Criton’s CTO Dwayne Pascal and Director of Sales Laura Sullivan-Denham will be joined by Cheval’s Marketing Manager Robert Speirs. As an early adopter of Criton’s technology, Robert will highlight why the business made the decision to adopt a mobile strategy and develop their own app. Robert will share insights on how it’s impacted their multi-location business across their guest journey, business operations and opportunities for upselling and increasing revenue. The Criton team will discuss the importance of mobile technology to the sector and how adoption can make you stand out from the crowd and complete with global brands.
Dwayne Pascal, CTO, Criton; Laura Sullivan Denham, Sales Director, Criton; Robert Speirs, Marketing Manager, Cheval Collection
1435- 1520Session 11 - Creating a Seamless Guest ExperienceWhat is a seamless guest experience? What delights the guest? What do guests expect? How has this changed and what is the impact on the sector on delivering? How can systems improve the seamless guest experience? Tech, in-room provision? Booking procedures? The panel come together to discuss the what the guest is expecting, how the face of the guest has changed and what are the opportunities for the sector to be delivering a seamless guest experience to draw people to serviced apartments? Speakers
Jono Dennis, Director/Owner, City Apartments Limited; Jim Murphy, CEO, PREMIER SUITES; Dwayne Pascal, CTO, Criton

Mike Ashton, Managing Director, ABCG

Session 12 - Attracting and retaining staff - Is professional development the key to success?As recruiting new staff continues to be challenging, Michael and Tom will discuss the benefits of sourcing the person with the best cultural fit and then enabling them - through professional development and motivation - to perform at their best. Speakers
Thomas Finn, Director, Edwards and Finn; Michael Heyward, Heyward Hospitality Solutions

Jane Pendlebury, Chief Executive HOSPA
Campfire F - ASAP, GASA and the world of opportunity for the sector around the globeDiscussion session on ASAP, CHPA, the Global Alliance of Serviced Accommodation (GASA) and the opportunity around the globe for raising awareness of the sector and the importance of accreditation for the guest experience & what we can do to exploit the opportunity for the sector.
Stephen Martin, Managing Director, ISAAP; Mary Ann B. Passi, CEO, Corporate Housing Providers Association; Richard Whittaker, Associate Vice President – Global Supply Chain Management, Oakwood Worldwide

James Foice, CEO Association of Serviced Apartment Providers
1520 - 1600Afternoon Refresher, networking, exhibition and the last chance to play golf!
1600 - 1720Grand Panel – World of Opportunity for hospitality, the sector and the Association Join the ASAP Advisory Board, key industry leaders and Kate Nicholls of UKHospitality as we consider the opportunity for the hospitality sector, the serviced apartment sector and the Association Speakers
Robert Alley, Chief Operation Officer, Roomzzz Aparthotels; Kiri Ballard, Director, Globe Apartments; Joanna Cross, Managing Director, Clarendon Serviced Apartments; Lee Curtis CCHP, CEO & Founding Partner, RESIDE Worldwide; Liz Devaney, Sales Director, Supercity Aparthotels; James Foice, CEO, ASAP; Doug Greenwood, Director of Sales & Marketing, Cheval Collection, ASAP Chair; Stephen Hanton, President International, Synergy Housing; Evelyn Haran, Chief Operating Officer (UK) & Brand Standards Manager Europe, PREMIER SUITES; Kate Nicholls, CEO, UKHospitality; Tracey Stephenson, Managing Director, Staying Cool; John Wagner, Co-Founder, Cycas Hospitality, ASAP Deputy Chair.

Mike Ashton, Managing Director, ABCG
1720Closing Session Event Round UpAs we come to the end of an action packed 2 day event bringing together industry leaders, peers, friends and colleagues we round up on the key points of the event before we relax during the evenings' informal networking drinks reception
Mike Ashton, Managing Director, ABCG
1730 - 1930Evening Drinks ReceptionThe 2019 ASAP Convention draws to a close with a final opportunity for networking as we reflect over the two day event during an included drinks reception for all attendees.

Discover our Golf Champions - Prizes will be given to the winners of the ASAP Mini Golf Competition & the winners of the individual golf hole competitions held by select exhibitors
James Foice & Sponsors of the Mini Golf Holes will present prizes to the winning golfers!
1930Event ends

Detailed Session Information will be updated as confirmed


If you would like to register your interest in the 2019 Convention, please contact events@theasap.org.uk