@ASAPThe     #asapconvention

December 5th
Institute of Directors, 116 Pall Mall London, SW1Y 5ED

The 2018 ASAP Convention will once again be held over two days, with additional workshops and interactive sessions taking place on Day 1 in addition to the evening drinks reception.  Day 2 will see the main plenary, keynote and motivational speakers and further breakout seminar sessions.

Day 1 is below.  Click HERE for Day 2.

DAY 1 – December 5th 2018 – IOD, 116 Pall Mall,London

1330 – 1415 Registration & Networking

1415 – 1425 Welcome by CEO James Foice

1425 – 1510 Breakout Sessions

Session A – Motivational Business & Networking Speaker –  to be confirmed

Session B- WiH2020 – Women in Hospitality 2020  –  Diversity in the workplace is a hot topic and has been on the agenda of boards across the country for many years, becoming more high profile following the publication of Lord Davies’ report in 2011. Every day there is a new article, perspective, or a piece of research that shows that while progress has been made, it is too slow and there is still much to do.  Join Tea Colaianni Chair of the WiH2020 reviewing the outcomes of the report, and looking at how we, within the hospitality industry can become involved as they work to create executive level opportunity for women in hospitality, travel and leisure, achieving 33% female executive leadership by 2020.  The session with highlight the need to do more and how individual organisations can get involved with the Diversity in Hospitality, Travel and Leisure Charter.

Session C – PR Trends & Top Tips: How to attract the attention of the media & secure coverage?
Securing good media coverage for your business can be a constant challenge.  Our panel of experts will share their ideas and inspiration on how you can succeed in attracting the attention of the media. Becky Hoyle, our ASAP News Hub editor, who scans all the key new channels daily to select the most interesting stories for our news hub, as well as reviewing the news stories from ASAP members, will share her insights around new ideas to try and what approaches are most likely to succeed.

Andy Hoskins, Editor of The Business Travel Magazine, who publish the Annual Guide to Serviced Apartments for the corporate traveller, as well as covering our sector news extensively both in the magazine and in their online bulletins, will  bring us the perspective from a leading business travel publication on what news story angles are of greatest interest to them and are most likely to be reported and their top tips on how you can work with them most effectively.

1510 – 1535 Coffee Break & Networking

1535 – 1620 Breakout Sessions

Session D – Arc of Motivation: autonomy, relatedness and competence. Everyone will always want the magic and easy answer to “how to motivate?”.  Join Janice Ward from Forward Learning and Development who facilitates the Leadership Courses in the ASAP Academy who will be considering the ARC of motivation: autonomy, relatedness and competence and the effect of own behaviour on motivation and how this impacts motivation and engagement.

Session E – Health & Safety Compliance – As we face future challenges in the areas of health, safety and compliance, we will focus on the Hackett report and its implication for the serviced apartment sector following the Grenfell disaster.  Lee Matthews, Director and Steve Broadbelt, Principal Environment Health Consultant from Common Sense Compliance will update on fire safety enforcement post Grenfell, reviewing fire risk assessments and out of hours cover/procedures and the impact on the sector. They will be joined by Stephen Martin, Managing Director of ISAAP who manages the ASAP Quality Accreditation Process who will highlight key information of the programme in relation to health and safety for serviced apartment Operators.

Session F – The Opportunities of social media marketing strategy for SME’s  – Join Ian Miller from award winning digital agency Crafted to learn what the future holds for SME’s and the use of social media in marketing strategy.  Considering Facebook, LinkedIn, Instagram, Twitter, Ian will offer an overview of the key opportunities for SME’s to utilise via this onward growing method of marketing.  Share your current strategies and learn what you could be doing to raise awareness of your brand often through opportunities which offer a great ROI for little expenditure.  Ask the expert questions on how you can improve and what tips you can implement on the return to your business.

1620 – 1730 Industry Expert & Campfire Sessions & Exhibitor engagement

Grab a tea or coffee and engage with a selection of key industry experts and campfire discussion sessions during an informal session for the afternoon or via one to one sessions with the industry experts and onsite exhibitors.  Choose how you wish to engage, network and learn.

The one to one sessions will give you the opportunity to pose one question that you need help with or to attend an industry campfire session for group discussions on best practice, “how to’s” and learn how your pees are working through the current challenges and how you can embrace the future.

During this session you will have the opportunity to engage with industry leaders and experts, whether via a one on one opportunity or via Industry campfires which will offer great opportunities for discussions of best practice, “how to’s” and learn how your industry peers are working through the current challenges so they can embrace the future.  Also an opportunity to engage with exhibitors in attendance and to learn more about the products on offer

Industry Campfires – Discussion Groups

You have the opportunity to attend 3 campfires throughout the afternoon or engage with the industry experts who will be in attendance.  Each campfire session will run at each available time enabling delegates to make a selection of up to three sessions/topics. sessions of your choice
Session 1 1625 – 1645                        Session 2 1650 – 1710                      Session 3 1715 – 1735

Campfire 1  GDPR – 7 months on what are the recent changes, what should we still be doing to ensure compliance? Quick overview on the current landscape, what does the future hold for GDPR compliance? The opportunity to discuss best practice of the GDPR compliance and regulations with a GDPR expert and industry peers.

Campfire 2 – Online Reviews & Technology – Michael Kessler ReviewPro  The session will consider the importance of online reviews in driving the business into the future, its impact on guest experience and how companies can best use the information to improve their ongoing service levels.  The session will be joined by Michael Kessler from ReviewPro who will identify how ReviewPro and the technology can be utilised by companies to improve the guest experience and drive business forward into the future.

Campfire 3 – Business Rates

Campfire 4 – HR employee retention and engagement

Campfire 5 – Technology in the Industry

Campfire 6 – TBC

Campfire 7 – TBC

Campfire 8 – TBC

Campfire 9 – TBC

Ask The Industry Experts – one on one short sessions.

The industry experts will be available during the afternoon session for you to engage with at your leisure throughout this session.Attendees will have the opportunity to pose a question, raise a concern or ask for initial advice to the industry experts via a brief 5 minute discussion slot.

Industry Data – STR – STR is the source for premium global data benchmarking, analytics and marketplace insights. The data we provide is confidential, reliable, accurate and actionable. Our comprehensive solutions, analytics, and unrivalled marketplace insights are built to fuel our clients’ growth and help them make better business decisions.

Quality Accreditation Programme – ISAAP – The ASAP Quality Accreditation Programme is the leading global quality assessment, reporting, recognition, and accreditation system for the serviced apartments sector of the hospitality industry, use this opportunity to engage with Stephen Martin Managing Director of ISAAP to find out more on the programme, the process and additional available bespoke products such as Competitive Data Analsyis, Building Accreditation and Mystery Guest programmes which can help you embrace the challenges of the future.

ASAP Leadership Academy – Learn more about the ASAP Academy and the leadership courses available, engage with those who deliver the courses and learn about how you can be involved in the future courses, how can your company and employees benefit in the future from the leadership courses or is there a specific training question that you’d like to pose?

PR & Marketing – ASAP News Hub engage with the team who work on the news hub, ask a question on how you can raise awareness of your brand through PR and how you can spread the word of your company, your achievements and to grow awareness of the sector into the future.

Legal –  TBC

Insurance – TBC

Health and Safety  – TBC

1730 – 2000 – Evening Drinks Reception An opportunity to network with event delegates, exhibitors and sponsors during an informal drinks reception and canapes sponsored by Criton


For any programme enquiries please contact events@theasap.org.uk

Watch these overview videos from the Delegates, Sponsors and Exhibitors of the 2017 event: