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0845 - 0920Registration, Breakfast & exhibitionDelegates are welcomed to the ASAP Convention, the opportunity to network over an energiser breakfast, meet with exhibitors and participate in the mini golf competition (win prizes!) while preparing for the two day event ahead.
0920Event Opening WelcomeEvent compere Mike Ashton welcomes event delegates to the 10th ASAP Annual Convention the "world of opportunity", what does this mean for the serviced apartment, corporate housing, extended stay sectors. What can businesses do to exploit these opportunities to grow their business in this fast changing sector. Mike kicks off the event with what is in store over this new look extended two day event.
Mike Ashton, Managing Director, ABCG
Gold Sponsor We welcome to the stage Paul Blahuta, from Gold Sponsor RMS CloudSpeaker
Paul Blahuta,
President of Global Sales, RMS Cloud
0930 - 1010Opening PlenaryASAP CEO James Foice and ASAP Chair Doug Greenwood welcome attendees to the event and will provide an insight into the work over the past 12 months and what opportunities the future holds not only for the Association in delivering on the 5 year strategic plan but also with the Global Alliance of Serviced Accommodation and for sector recognition of accreditation.Speakers
James Foice, CEO, Association of Serviced Apartment Providers; Doug Greenwood, Director of Sales & Marketing, Cheval Collection, ASAP Chair; Piers Bracher, Deputy Managing Director, Creative & Digital, Four Communications
1010 - 1110Simon Calder Keynote SpeakerSimon Calder is Senior Travel Editor of The Independent and is known as “the man who pays his way”, which means that he pays for all his own travel . He also writes for the Evening Standard, and the i newspaper. He is a regular guest on national radio & TV, often seen on BBC Breakfast News, Good Morning Britain, ITV News and Sky News.
Simon Calder
1110 - 1150Mid Morning Refresher, Networking, Exhibition & Mini GolfMid-Morning Refresher, Exhibition and Networking and your opportunity to participate in the Mini Golf competition in the exhibition hall
1150 - 1235Session 1 - Data Trends, Growth and sector opportunities - state of the nation update with Savills and STRASAP Business Partners Savills and STR consider the 'state of the nation' and the industry with a review of the past 12 months, the challenges to the industry, the impact of key mergers & acquisitions and the future opportunities for the serviced apartment sector. The session will review the 2019 ASAP & Savills Sentiment survey, what the industry is feeling and what is on the cards in terms of opportunities, changes and predicted growth.Speakers
Marie Hickey, Director Commercial Research, Savills. Michal Rao, Business Development Manager - UK & Ireland, STR.

Kim Ashmore, Global Partnerships Manager, Association of Serviced Apartment Providers
Session 2 - Sustainable practices for business advantageIn a year which has seen extensive emergency and protests regarding Sustainability throughout the UK, this session will look at how businesses can establish and embed sustainable practices for business advantage. We will bring together Sustainability experts and examples from providers within the sector who have embedded sustainability within their business.Speaker
Andrea Nicholas, Founder and Managing Director, Green Tourism; Neil Warren, Consultant, Neil Warren Support

Facilitator Juliet Howie, Director of Sales EMEA, Oakwood
Campfire A - Global Mobility trends present untapped profit driving opportunities within the sector. How ready is your revenue strategy?Global Mobility trends are emerging driven by the rise of the digital nomad, changing family and home living trends, and a global marketplace where the best employee for the role may not be located in the same country or even the same continent. As a result, we are seeing the demand increase for dynamic long stay business with much shorter lead times. The session, led by Ally Northfield from Revenue by Design will consider if your revenue strategy is set to drive optimal performance in this period of transformative change.
Ally Northfield, Managing Director, Revenue by Design

Robert Alley, Chief Operating Officer, Roomzzz Aparthotels
1235-1245Grab 'n' Go coffee for room change
1245 - 1330Session 3 - Branded Aparthotels - the growth, the opportunity & the impact on the sectorThe session will look at key players in the Branded Aparthotel Sector, considering the growth, the future opportunity and its impact on the sector for operators and the guest.Speakers
Robert Alley, Chief Operating Officer, Roomzzz Aparthotels; Jon Colley, Head of Development - UK & Ireland, IHG; Tom Walsh, CEO, Staycity Aparthotels; John Wagner, Co-Founder,Cycas Hospitality;

Mary Ann P Passi, CEO, Corporate Housing Providers Association
Session 4 - Top Tips to Crack access for all with VisitEnglandRoss Calladine from VisitEngland will cover the business case for accessible tourism and top tips to help businesses in the serviced apartment sector offer great experiences for people with accessibility requirements, including the new VisitEngland and VisitScotland Accessibility Guides initiative.
Ross Calladine, Head of Business Support, VisitEngland

Tracey Stephenson, Managing Director, Staying Cool
Campfire B - Your Brand: Creating emotional connections that succeedThis workshop is tailored to be of maximum benefit to marketing managers, business owners and entrepreneurs, especially those looking to develop a new brand or start a rebranding exercise. Elle Moss from Drew London will aim to take you through the fundamental stages of building your brand, how to draw out your customers emotional drivers and how to create an authentic tone-of-voice before giving practical examples of pulling these exercises together into deliverable strategy
Elle Moss, Founder & CEO, Drew London

Kiri Ballard, Director, Globe Apartments
1330 - 1440Lunch, Networking, Exhibition & Mini GolfTime for an excellent lunch with extended opportunities for networking, to visit the exhibition stands and engage with fellow attendees or participate in the mini golf competition to win prizes!
1440 - 1530Session 5 - Leverage of Guest Intelligence to Deliver Great ExperiencesThis session will consider why reputation and the management of it is so important. ReviewPro will look at the 2018 v 2019 reputation, distribution and management response trends across the wider ASAP membership and consider the best practices of responding to online reviews. The session will consider current and future strategies and insights for improving the guest experience, the power of combining post and during stay surveys and how companies can use technology to streamline operations.
Neil Halliday, UK & Ireland Guest Experience Director, ReviewPro

James Foice, CEO, ASAP
Session 6 - Where are the Financing opportunities today?Moderated by Diane Scott from Katten, this panel will focus on who’s lending, who’s borrowing, the attitude of lenders to the Serviced Apartment Sector, do they look at new builds, unbranded residences or . . .? Speakers
Vedrana Bilanovic Riley, Founder & CEO, Ciel Capital Ltd; Tony Burnell, Relationship Director Hotels, Lloyds Bank; Bob Silk, Relationship Director, Barclays Bank Hotels Team; Martin Smyth, Executive Director Hotels, Healthcare & Insurance Coutts Bank

Diane Scott, Senior Hotels Consultant, Katten Law
Campfire C - Why we should prioritise wellness in our businessesHealthier employees are generally happier and therefore more productive. So, if you haven’t yet implemented a wellbeing program in your business, isn’t now the time to start?

In this talk participants will learn:
*Why you need a wellness programme in your business
* What are the benefits?
* How to get your programme off the ground
*How to deal with objections
*How you engage those who need it most
*Top tips to get you started
Rachel McGuinness, Chief Vitality Officer, Wake up with Zest

Joanna Cross, Managing Director, Clarendon
1530 - 1610Afternoon Refresher, Networking, Exhibition & Mini GolfAn opportunity over the afternoon refresher to network with colleagues, visit the exhibition and try to get your hole in one to win one of the top golf competition prizes
1610 - 1720 Industry Panel - Booking Apartments, the opportunity, the challenges and the responsibility within the sectorFollowing on from the OTA panel in 2018, we will be heading into a live Q&A debate discussing the booking of apartments, the involvement of OTA's, Agents and Providers as we look at the opportunities, the challenges and the responsibility for the guest experience within the sector. With live Q&A via the event app, the panel will discussions will highlight the importance of the guest experience, the safety, due diligence and duty of care along with the accreditation of providers to ensure the guest experiences what they are expecting when they book. Speakers
Gary Hurst, Director, MY Serviced Apartment Consultancy; Henry Luebbert, Founding Partner, Synergy Global Housing; Helen Maher, Director Market Management, Expedia Group; Tom Meertens, Chief Operating Officer EMEA, National Corporate Housing; Gavin Pereira, Director, Check-in-London;

Mike Ashton, Managing Director, ABCG
1720 - 1730Day 1 Round UpMike Ashton rounds up the action packed day 1 as attendees head for an informal and relaxed networking drinks evening.
Mike Ashton, Managing Director, ABCG
1730 - 1930Evening Drinks Reception, Networking, Exhibition & Mini GolfThe opportunity for continued networking, to secure your hole in one at the mini golf competition and to continue to visit the exhibitors in the exhibition area. A relaxed and informal drinks reception offering a fantastic opportunity for continued engagement and relationship building with industry leaders, key decision makers and peers.
1930Day One ends

Detailed Session Information will be updated as confirmed

If you would like to register your interest in the 2019 Convention, please contact events@theasap.org.uk