Vice President, Sales, EMEA
Claire Barrie is the Vice President of Sales for BridgeStreet. With 15 years in the serviced apartment industry, Claire directs all sales strategies and marketing activities, overseeing the brand’s advertising to proactively identify trends and performance. Barrie continues to drive BridgeStreet’s success within the global accommodation space.
Barrie assisted with the development of BridgeStreet’s positively disruptive quest to embrace technology-enabled fulfilment within a multichannel consumer landscape; launched various sales initiatives, and re-energised the brand’s performance in the business-to-business space, achieved through the implementation, management and measurement of clear micro and macro strategies for multiple professionals and teams, in varying locations, both locally and regionally.
Globally minded and committed to the relentless pursuit of improvement, education and performance, Barrie’s leadership primarily focuses on attracting, developing and retaining talent through collaboration, trust and team unity, empowering sales professionals to deliver innovation and ultimately solve for their customers’ requirements, ensuring the highest levels of success and outstanding results for all. Thanks to her firm beliefs in the value of enduring business relationships, Barrie has strengthened BridgeStreet’s strategic partnerships with industry related organisations.
Prior to moving into the role of VP Sales with BridgeStreet, Barrie started her career, in the industry, with Oakwood, where she served for 13 years. In 2016, Barrie was nominated as a board director for the Institute of Travel Management (ITM), on which she currently serves and is also involved in the Mentor Programme and Charity efforts through the association.