ASAP are delighted to announce the following featured speakers for the 2017 ASAP Annual Convention. Both Adrian and Allister will be participating in breakout sessions during the day on December 7th.
Allister Frost is the founder of Wild Orange Media (www.wildorangemedia.com) and a Chartered Marketer who helps businesses achieve their potential through digital communication channels. He was voted UK Digital Marketing Personality of the Year. Allister is a specialist in emerging online marketing techniques. During his time as Head of Digital Marketing Strategy at Microsoft he helped reengineer how brands including Windows, Office, and Xbox leverage digital channels to achieve their goals.
He is an award-winning speaker and regularly presents at conferences around the world on topics including the psychology of inbound marketing, social business organisation and behavioural economics. He is a post-graduate digital marketing lecturer and advisor to The Social Media Leadership Forum. As a respected industry thought leader, Allister often comments on the changing communications landscape and explains how organisations must prepare themselves for the post-broadcast era by seeking out fresh business opportunities in our digitally-connected world. During his 21 year marketing career he has also managed numerous leading brands including Andrex, Huggies and Kleenex and delivered global campaigns including Windows 7 and “I’M A PC”.
Riot police officer, milkman and salesman were just a few of the entries on Adrian Webster’s CV before he moved into the I.T industry and discovered an ability to motivate and inspire others. A best-selling business author, Adrian is recognised as one of the most entertaining and effective motivational business speakers in the UK today.
His speciality is delivering key messages and really useful practical take-away tools on behalf of clients in a humorous, incredibly impactful, engaging and down to earth style that audiences can easily relate to and remember. He knows how to inspire everyday people to be extraordinary.
Drawing on his vast amount of practical experience as a motivator, high performance team builder, leadership, behavioural change and customer service expert, Adrian takes audiences on an emotional roller coaster ride as he brings to life a whole new world of motivational terminology and characters that everyone can instantly identify with, take away and put to good use.
Deirdre Wells OBE
Deirdre Wells OBE was appointed Chief Executive of UKinbound in March 2014, following 20 years in Government at the Department for Culture, Media and Sport working on a variety of high-profile projects.
As Chief Executive, Deirdre represents the interests of the Association’s diverse membership of inbound tourism businesses, helping members to grow and develop their businesses and lobbying Government on their behalf on key industry issues including visas, taxation, and Brexit.
A passionate advocate for inbound tourism, Deirdre is also a member of the Tourism Industry Council, is Chair of the Tourism Alliance, and sits on the Board of the Tourism Society.
As newly appointed Chairman of The Tourism Alliance and Chief Executive of UKinbound Deirdre, will deliver the closing address highlighting the key strategic issues facing both the domestic and inbound tourism industries and the critical work the Tourism Alliance is undertaking to lobby Government on these issues at this time of real challenge for the industry.