Day 2 | ASAP Convention

@ASAPThe     #asapconvention

december 7th
etc.venues, 155 bishopsgate, london,

0830        ASAP Convention Registration Opens

0830        Registration, Exhibition, Networking & Energiser Breakfast

0930        Opening plenary session, welcome from compere Frances Edmonds

0940          ASAP Association & Industry Update from ASAP Chairman Richard Whittaker and ASAP CEO James Foice

1000          Keynote Speaker Cathy O’Dowd –

Cathy O’Dowd is the first woman in the world to climb Mount Everest, the world’s highest mountain, from both its north and south sides. She remains an active adventurer and was most recently part of the team that did the first ascent of Nanga Parbat via the Mazeno ridge.

The years Cathy spent on or around Everest were for her a degree ‘in living’. The insights she discovered about herself, and about individuals and teams under intense stress in the face of overwhelming challenge, are ones she has been sharing with her corporate audiences ever since.

Her stories touch on themes of importance to anyone trying to run successful projects and get the best out of people. She has been a professional speaker for nearly 20 years and has presented her message to companies in over 40 countries on six continents.

Join an expedition with Cathy as she shares her stories about leading teams and executing plans in high-risk, high-stress environments, while striving for big goals. Learn why plans fail and how teams crumble, and discover the key tools that ensure you will get to the top.

1100          Exhibition, Networking Coffee & Mid-Morning Refresher

1130          Choice of Seminar Session –

Breakout Session 1Global Business Update

What are the global issues and challenges facing the SA Industry?

The hospitality industry has faced and risen to many challenges including growing global uncertainty about safety and security, changing labour conditions with uncertainty over immigration and visas, rising consumer expectations, keeping pace with technologies, containing costs without sacrificing quality and increasing competition.  How will our industry face these challenges and what changes does it need to adopt?

Moderator – Patrick Hegan – Senior Revenue & Fulfilment Manager, EMEA, Oakwood Worldwide
Steve Burns – Managing Director EMEA/APAC, BridgeStreet Global Hospitality
Lee Curtis – President, ABODA Global Housing Management
Thomas Emanuel – Director of Business Development, STR
Niki Christian Nutsch – Managing Director, Nutsch & Associates
Carlos Villaro Lassen – Secretary General, European Holiday Home Association (EHHA)

Breakout Session 2 Adrian Webster. Polar Bear Pirates – Rising To The Challenge Together

Riot policeman, milkman and salesman were just a few of the entries on Adrian’s CV before he moved into the I.T industry and discovered an ability to inspire others.

Adrian is today one of the UK’s most popular motivational business speakers and an international best-selling author. He has taken complex motivational psychobabble and made it fun, relevant and useful. His unique world of terminology is helping people from organisations across the globe to really make a difference.

During his interactive presentation, Adrian will be taking us on an emotionally charged roller coaster ride and leaving behind an array of practical takeaway tools, as he gives us a thought provoking insight into pulling together as one team – and rising to the challenges ahead.

Fasten your seat belts and hang on to your hats! You’re about to enter a world where Neg Ferrets are best avoided, Sleepwalkers are woken, Corkscrew Thinking is a must, SONAR is key, TNTs rule – and Fat City is the final destination!

1230        Exhibition, Networking & Lunch

1415         Choice of Seminar Session –

Breakout Session 3Buyers Discussion Panel

The growth of the sharing economy has undoubtedly affected the serviced apartment sector. Are the new providers raising the profile of accommodation providers for the better, or have the blurred lines made buyers more confused? The standard of apartments, like hotels, can vary widely. The ISAAP Quality Assurance programme tries to overcome this. Are buyers aware of the QA programme? How can the industry get this important message out to corporate buyers?

What are the main challenges to a corporate buyer when looking at the serviced accommodation option?

Moderator – Doug Greenwood, Director of Sales and Marketing at Cheval Residences Serviced Apartments
Jon Bolger, Director, Equilibrium Consulting
Michael Hislop, Managing Director, The PA Club
Sam Van Leeuwen, Head of Hotels & Venues, PwC
Kate Wimpeney, General Manager North of England/COO – Redfern (part of the CTM Group)

Breakout Session 4Allister Frost – Rising to the Digital Challenge

“Kodak, HMV, Blockbusters, Comet, Staples…  It seems no-one is immune. And it’s not just retailers who are feeling the squeeze; digital disruption is now everywhere. But is the rise of technology really the source of the disruptive influences affecting established businesses? In this exclusive talk for ASAP, leading technology and marketing expert Allister Frost will examine where disruption really comes from, explore the behaviours of today’s connected consumers, and offer advice on how you can rise to the challenge to ensure your business will continue to thrive in our ever-accelerating world.”

Allister Frost is the founder of Wild Orange Media ( and a Chartered Marketer who helps businesses achieve their potential through digital communication channels. He was voted UK Digital Marketing Personality of the Year. Allister is a specialist in emerging online marketing techniques. He is an award-winning speaker and regularly presents at conferences around the world on topics including the psychology of inbound marketing, social business organisation and behavioural economics. He is a post-graduate digital marketing lecturer and advisor to The Social Media Leadership Forum. As a respected industry thought leader, Allister often comments on the changing communications landscape and explains how organisations must prepare themselves for the post-broadcast era by seeking out fresh business opportunities in our digitally-connected world.

1500          Exhibition, Networking, Coffee & Afternoon Refresher

1530          Choice of Seminar Session –

Breakout Session 5 – Investors Discussion Panel

The challenge of investing in serviced apartments. Who is investing and why? Is there a lack of investment and does this pose a long-term threat to the SA industry? Is the route to market clear enough for investors?

Moderator: Andrew Sangster, Hotel Analyst
Stephen Hanton – CEO, SACO The Serviced Apartment Company
Andrew Harrington – Partner, AHV Associates LLP
Marie Hickey – Director, Commercial Research, Savills
Mohammed Al Marzooqi – Managing Director, Cheval Residences & Cheval Property Management
John Wagner – Founding Partner, Cycas Hospitality

Breakout Session 6Quality Accreditation

The Quality Accreditation Marques were introduced to the industry in 2014, to drive up, maintain and inform standards around bookings, facilities and health and safety.  The ISAAP Quality Accreditation Process is the leading global quality assessment, reporting, recognition and accreditation system for the serviced apartments, corporate housing and executive suites sectors of the hospitality industry.

For the consumer, it means they can be confident that those awarded our accreditation anywhere in the world are delivering a consistently high standard of customer care, comfort and health and safety.  This session with ISAAP Managing Director Stephen Martin, ASAP CEO James Foice and Michael Kessler, CRO, ReviewPro will investigate the importance of the quality accreditation process, providing delegates the opportunity to learn more about the programme, and how to promote their accreditation to help benefit their businesses while promoting the ability for consumers to ‘stay with confidence’

James Foice – CEO, ASAP
Stephen Martin – Managing Director, ISAAP
Michael Kessler – CRO, ReviewPro

1615          Final Plenary and Closing Session

1630         Closing Address Deirdre Wells OBE – newly appointed Chairman of The Tourism Alliance and Chief Executive of UKinbound will deliver the closing address highlighting the key strategic issues facing both the domestic and inbound tourism industries and the critical work the Tourism Alliance is undertaking to lobby Government on these issues at this time of real challenge for the industry.

1715          Informal drinks reception

1800          Event ends for those not attending the ASAP Gala Dinner

1845          ASAP Gala Dinner & 2017 ASAP Serviced Apartment Industry Awards – call to dinner

The 2017 Gala dinner which will see the presentation of the prestigious ASAP Serviced Apartment Industry Awards.

Following the welcome drinks reception, dinner guests will enjoy a 3-course meal with wine after which the presentation of the coveted ASAP Serviced Apartment Industry Awards takes place.  Celebrate the success of the winners and highly commended in each category and the successes of the past 12 months in what is an exciting time for the industry.

2215           Celebratory Drinks & Networking

          Bar Closes

2345           Carriages