@ASAPThe     #asapconvention


december 7th
etc.venues, 155 bishopsgate, london,
EC2M 3TQ

0830        ASAP Convention Registration Opens

0830          Exhibition, Networking & refreshments

0930          Opening plenary session, welcome & setting the scene with compere Frances Edmonds

0940          ASAP Association & Industry Update from ASAP CEO James Foice, ASAP Chair Richard Whittaker & ASAP Deputy Chair Stuart Winstone.

1000          Keynote Speaker Cathy O’Dowd –

Cathy O’Dowd is the first woman in the world to climb Mount Everest, the world’s highest mountain, from both its north and south sides, and she remains an active adventurer today.  The years Cathy spent on or around Everest were for her a degree ‘in living’. The insights she discovered about herself, and about individuals and teams under intense stress in the face of overwhelming challenge, are ones she has been sharing with her corporate audiences ever since.

Her stories touch on themes of importance to anyone trying to run successful projects and get the best out of people. She has been a professional speaker for nearly 20 years and has presented her message to companies in over 40 countries on six continents.  Join an expedition with Cathy O’Dowd as she shares her stories about leading teams and executing plans in high-risk, high-stress environments, while striving for big goals. Learn why plans fail and how teams crumble, and discover the key tools that ensure you will get to the top.

1100          Morning Refreshments, Exhibition & Networking

1130          Choice of Seminar Session –

Breakout Session 1Global Business Update

What are the global issues and challenges facing the SA Industry?

The hospitality industry has faced and risen to many challenges including growing global uncertainty about safety and security, changing labour conditions with uncertainty over immigration and visas, rising consumer expectations, keeping pace with technologies, containing costs without sacrificing quality and increasing competition.  How will our industry face these challenges and what changes does it need to adopt?

Confirmed Speakers:
Niki Christian Nutsch, Nutsch & Associates
Steven Burns, BridgeStreet Global Hospitality
Carlos Villaro Lassen, EHHA

Breakout Session 2 Adrian Webster  Polar Bear Pirates

Adrian is one of the most effective and entertaining motivational speaker on the UK circuit. He specialises in delivering key messages on behalf of clients in a humorous and completely unique style that audiences can easily relate to. He is addictively inspirational and his presentations help people at all levels and from diverse backgrounds to make a very real difference in their life and workplace

1230        Exhibition, Networking & Lunch

1415         Choice of Seminar Session –

Breakout Session 3Buyers Panel

The growth of the sharing economy has undoubtedly affected the serviced apartment sector. Are the new providers raising the profile of accommodation providers for the better, or have the blurred lines made buyers more confused? The standard of apartments, like hotels, can vary widely. The ISAAP Quality Assurance programme tries to overcome this. Are buyers aware of the QA programme? How can the industry get this important message out to corporate buyers?

What are the main challenges to a corporate buyer when looking at the serviced accommodation option?

Confirmed Speakers:
Jon Bolger, Capita
Michael Hislop, The PA Club
Sam Van Leeuwen, PwC
Kate Wimpeney, Redfern Travel

Breakout Session 4Allister Frost – Digital Marketing

Our world is being transformed by technological progress and every sector faces fresh challenges from innovative, agile, and often disruptive forces that can make or break your business. We’ll be exploring these macro trends and considering your sector’s future in an ever-accelerating world.

Allister Frost is the founder of Wild Orange Media (www.wildorangemedia.com) and a Chartered Marketer who helps businesses achieve their potential through digital communication channels. He was voted UK Digital Marketing Personality of the Year. Allister is a specialist in emerging online marketing techniques. He is an award-winning speaker and regularly presents at conferences around the world on topics including the psychology of inbound marketing, social business organisation and behavioural economics. He is a post-graduate digital marketing lecturer and advisor to The Social Media Leadership Forum. As a respected industry thought leader, Allister often comments on the changing communications landscape and explains how organisations must prepare themselves for the post-broadcast era by seeking out fresh business opportunities in our digitally-connected world.

1500          Exhibition & Networking coffee break

1530          Choice of Seminar Session –

Breakout Session 5 – Investors Panel

The challenge of investing in serviced apartments. Who is investing and why? Is there a lack of investment and does this pose a long-term threat to the SA industry? Is the route to market clear enough for investors? Are the assets classed as residential or commercial investment? What are the challenges and benefits of the sale and leaseback structure?

Confirmed Speakers:
Stephen Hanton, SACO The Serviced Apartment Company
Andrew Harrington, AHV Associates
Marie Hickey, Savills
John Wagner, Cycas Hospitality Ltd.

Moderator: Andrew Sangster, Hotel Analyst

Breakout Session 6Quality Accreditation Process

The Quality Accreditation Marques were introduced to the industry in 2014, to drive up, maintain and inform standards around bookings, facilities and health and safety.  The ISAAP Quality Accreditation Programme is the leading global quality assessment, reporting, recognition and accreditation system for the serviced apartments, corporate housing and executive suites sectors of the hospitality industry.

For the consumer, it means they can be confident that those awarded our accreditation anywhere in the world are delivering a consistently high standard of customer care, comfort and health and safety.  This session, led by ISAAP Managing Director Stephen Martin and ASAP CEO James Foice will investigate the importance of the quality accreditation programme, providing users the opportunity to learn more about the programme, and how to promote their accreditation to help benefit their businesses while promoting the ability for consumers to ‘stay with confidence’

Confirmed Speakers:
James Foice, ASAP
Stephen Martin, ISAAP

1615          Closing Speeches and ASAP Strategic Action Groups update

1715          Informal drinks reception

1830          Event ends for those not attending the ASAP Gala Dinner

1845          ASAP Gala Dinner & 2017 ASAP Serviced Apartment Industry Awards – call to dinner

The evening will consist of a welcome drinks reception followed by a 3 course meal with wine for those who have pre-booked tickets to attend.  The presentation of the coveted ASAP Serviced Apartment Industry Awards to the winners and highly commended in each category will take place throughout the evening and a chance to celebrate the successes of the past 12 months in what is an exciting time for the industry.

2300           Celebratory Drinks & Networking

2345           Event closes