etc.venues, 155 bishopsgate, london,
0830 ASAP Convention Registration Opens
0830 Exhibition, Networking & refreshments
0930 Opening plenary session, welcome & setting the scene with compere Frances Edmonds
0940 ASAP Association & Industry Update from ASAP CEO James Foice, ASAP Chair Richard Whittaker & ASAP Deputy Chair Stuart Winstone.
1000 Keynote Speaker – Cathy O’Dowd –
Cathy O’Dowd is the first woman in the world to climb Mount Everest, the world’s highest mountain, from both its north and south sides, and she remains an active adventurer today. The years Cathy spent on or around Everest were for her a degree ‘in living’. The insights she discovered about herself, and about individuals and teams under intense stress in the face of overwhelming challenge, are ones she has been sharing with her corporate audiences ever since.
Her stories touch on themes of importance to anyone trying to run successful projects and get the best out of people. She has been a professional speaker for nearly 20 years and has presented her message to companies in over 40 countries on six continents. Join an expedition with Cathy O’Dowd as she shares her stories about leading teams and executing plans in high-risk, high-stress environments, while striving for big goals. Learn why plans fail and how teams crumble, and discover the key tools that ensure you will get to the top.
1100 Morning Refreshments, Exhibition & Networking
1130 Choice of Seminar Session –
Breakout Session 1 – Global Business Update
What are the global issues and challenges facing the SA Industry?
The hospitality industry has faced and risen to many challenges including growing global uncertainty about safety and security, changing labour conditions with uncertainty over immigration and visas, rising consumer expectations, keeping pace with technologies, containing costs without sacrificing quality and increasing competition. How will our industry face these challenges and what changes does it need to adopt?
Moderator – Patrick Hegan, Oakwood
Steve Burns, Bridgestreet
Robin Rossman, STR
Niki Christian Nutsch, Nutsch & Associates
Carlos Villaro Lassen, EHHA
Breakout Session 2 – Adrian Webster Polar Bear Pirates
Riot policeman, milkman and salesman were just a few of the entries on Adrian’s CV before he moved into the I.T industry and discovered an ability to inspire others.
Adrian is today one of the UK’s most popular motivational business speakers and an international best-selling author. He has taken complex motivational psychobabble and made it fun, relevant and useful. His unique world of terminology is helping people from organisations across the globe to really make a difference.
During his interactive presentation, Adrian will be taking us on an emotionally charged roller coaster ride and leaving behind an array of practical takeaway tools, as he gives us a thought provoking insight into pulling together as one team – and rising to the challenges ahead.
Fasten your seat belts and hang on to your hats! You’re about to enter a world where Neg Ferrets are best avoided, Sleepwalkers are woken, Corkscrew Thinking is a must, SONAR is key, TNTs rule – and Fat City is the final destination!
1230 Exhibition, Networking & Lunch
1415 Choice of Seminar Session –
Breakout Session 3 – Buyers Panel
The growth of the sharing economy has undoubtedly affected the serviced apartment sector. Are the new providers raising the profile of accommodation providers for the better, or have the blurred lines made buyers more confused? The standard of apartments, like hotels, can vary widely. The ISAAP Quality Assurance programme tries to overcome this. Are buyers aware of the QA programme? How can the industry get this important message out to corporate buyers?
What are the main challenges to a corporate buyer when looking at the serviced accommodation option?
Moderator – Doug Greenwood, Cheval Residences
Jon Bolger, Capita
Michael Hislop, The PA Club
Sam Van Leeuwen, PwC
Kate Wimpeney, Redfern Travel
Breakout Session 4 – Allister Frost – Digital Marketing
“Kodak, HMV, Blockbusters, Comet, Staples… It seems no-one is immune. And it’s not just retailers who are feeling the squeeze; digital disruption is now everywhere. But is the rise of technology really the source of the disruptive influences affecting established businesses? In this exclusive talk for ASAP, leading technology and marketing expert Allister Frost will examine where disruption really comes from, explore the behaviours of today’s connected consumers, and offer advice on how you can rise to the challenge to ensure your business will continue to thrive in our ever-accelerating world.”
Our world is being transformed by technological progress and every sector faces fresh challenges from innovative, agile, and often disruptive forces that can make or break your business. We’ll be exploring these macro trends and considering your sector’s future in an ever-accelerating world.
Allister Frost is the founder of Wild Orange Media (www.wildorangemedia.com) and a Chartered Marketer who helps businesses achieve their potential through digital communication channels. He was voted UK Digital Marketing Personality of the Year. Allister is a specialist in emerging online marketing techniques. He is an award-winning speaker and regularly presents at conferences around the world on topics including the psychology of inbound marketing, social business organisation and behavioural economics. He is a post-graduate digital marketing lecturer and advisor to The Social Media Leadership Forum. As a respected industry thought leader, Allister often comments on the changing communications landscape and explains how organisations must prepare themselves for the post-broadcast era by seeking out fresh business opportunities in our digitally-connected world.
1500 Exhibition & Networking coffee break
1530 Choice of Seminar Session –
Breakout Session 5 – Investors Panel
The challenge of investing in serviced apartments. Who is investing and why? Is there a lack of investment and does this pose a long-term threat to the SA industry? Is the route to market clear enough for investors? Are the assets classed as residential or commercial investment? What are the challenges and benefits of the sale and leaseback structure?
Stephen Hanton, SACO The Serviced Apartment Company
Andrew Harrington, AHV Associates
Marie Hickey, Savills
John Wagner, Cycas Hospitality Ltd.
Moderator: Andrew Sangster, Hotel Analyst
Breakout Session 6 – Quality Accreditation Process
The Quality Accreditation Marques were introduced to the industry in 2014, to drive up, maintain and inform standards around bookings, facilities and health and safety. The ISAAP Quality Accreditation Programme is the leading global quality assessment, reporting, recognition and accreditation system for the serviced apartments, corporate housing and executive suites sectors of the hospitality industry.
For the consumer, it means they can be confident that those awarded our accreditation anywhere in the world are delivering a consistently high standard of customer care, comfort and health and safety. This session, led by ISAAP Managing Director Stephen Martin and ASAP CEO James Foice will investigate the importance of the quality accreditation programme, providing users the opportunity to learn more about the programme, and how to promote their accreditation to help benefit their businesses while promoting the ability for consumers to ‘stay with confidence’
James Foice, ASAP
Stephen Martin, ISAAP
Michael Kessler, ReviewPro
1615 Closing Speeches and ASAP Strategic Action Groups update
1715 Informal drinks reception
1830 Event ends for those not attending the ASAP Gala Dinner
1845 ASAP Gala Dinner & 2017 ASAP Serviced Apartment Industry Awards – call to dinner
The evening will consist of a welcome drinks reception followed by a 3 course meal with wine for those who have pre-booked tickets to attend. The presentation of the coveted ASAP Serviced Apartment Industry Awards to the winners and highly commended in each category will take place throughout the evening and a chance to celebrate the successes of the past 12 months in what is an exciting time for the industry.
2300 Celebratory Drinks & Networking
2345 Event closes