Wild Orange Media, Award-Winning Speaker, Digital Expert, Consultant.
Allister Frost is the founder of Wild Orange Media (www.wildorangemedia.com) and a Chartered Marketer who helps businesses achieve their potential through digital communication channels. He was voted UK Digital Marketing Personality of the Year. Allister is a specialist in emerging online marketing techniques. During his time as Head of Digital Marketing Strategy at Microsoft he helped reengineer how brands including Windows, Office, and Xbox leverage digital channels to achieve their goals.
He is an award-winning speaker and regularly presents at conferences around the world on topics including the psychology of inbound marketing, social business organisation and behavioural economics. He is a post-graduate digital marketing lecturer and advisor to The Social Media Leadership Forum. As a respected industry thought leader, Allister often comments on the changing communications landscape and explains how organisations must prepare themselves for the post-broadcast era by seeking out fresh business opportunities in our digitally-connected world. During his 21 year marketing career he has also managed numerous leading brands including Andrex, Huggies and Kleenex and delivered global campaigns including Windows 7 and “I’M A PC”.